The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Peru.

This report helps executives evaluate strategic investment and entry alternatives in Peru. In order to evaluate Peru, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country’s strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

Conveniently located for access to all the key districts of the capital. In the seaside of Lima City, Miraflores. The area which has a big Central Park and numerous cosy restaurants, bars and pubs, cinemas, dancing places - all charming nooks for social life and business. Whether you are in Lima for shopping, sightseeing or business, make the most convinient use of your time staying at the Imperiale Residence.

Hotels in Peru are as varied as the country’s landscapes and people. Luxury five-star hotels are available in Lima, and luxurious botique and historical hotels, monasteries and haciends are a rewarding way to visit Cusco and the Machu Picchu area.

Eco lodges in the Peruvian Amazon provide a comfortable, up-close look into the wildlife of the world’s largest rainforest.

Small family-run hotels in Peru are perhaps the most intimate way to get to know the country, that is, exept for an adventurous home stay where you’ll come to understand the culture of Peru first hand with a Peruvian family.